Grant Design
  The logo was inspired by a vintage baking timer, sprinkles, and a gardenia flower from Just Baked’s wallpaper in our initial meeting.

Just Baked

BRAND IDENTITY DESIGN | PACKAGING DESIGN | WEBSITE DESIGN

At Just Baked we believe that baking brings people together. Whether it’s a cake covered in Smarties for that outrageous office party (or at least it’ll be outrageous when the cake gets there) or a dozen hot-pink cupcakes for your bestie who just got engaged, Just Baked was created to be the centrepiece for connection + good times. We find happiness in every batch of batter and in every sprinkle (not that we’d ever use just one).

Our mission is to spread love like we spread buttercream. We believe in simple pleasures, like the snap of a Kit-Kat or the gooey goodness of a homemade caramel drip. The intersection between your favorite childhood treat and elegant ganache is magic. It’s everything you need to bask in the moment and bake in the goodness.

We call that The Sweet Spot.

  The logo was inspired by a vintage baking timer, sprinkles, and a gardenia flower from Just Baked’s wallpaper in our initial meeting.


The logo was inspired by a vintage baking timer, sprinkles, and a gardenia flower from Just Baked’s wallpaper in our initial meeting.

  Inspiration was not hard to come by while building out this modern-yet-vintage vibe.


Inspiration was not hard to come by while building out this modern-yet-vintage vibe.

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  The crest was inspired by the pattern that lives on the most vintage of pyrex bowls, because as new-age as this brand is- it is steeped in history and childhood memories.


The crest was inspired by the pattern that lives on the most vintage of pyrex bowls, because as new-age as this brand is- it is steeped in history and childhood memories.

  We weren’t complaining when infusing a 90’s rap vibe meant  researching  2pac and Blackstreet.


We weren’t complaining when infusing a 90’s rap vibe meant researching 2pac and Blackstreet.